A boutique house builder in New York, who is a long-standing client of ours, approached us with a new and interesting task. Now we had previously worked on the 3D exterior and the kitchen of his house, but this particular project kind of took us on a different path. He even possesses a vanity business that deals with great quality bathroom vanities and he needed product renders for a large variety of his products.
He had 20 unique vanity designs and each of them came in 12 colors, so when he ordered the two camera angles for every vanity we ended up with 400 images. Our client sent us rough sketches, measurements, inspirational photos and selected the colors: wooden textures and other Sherwin-Williams paints. With the ambition of taking on such a project, we promised to give them photo realistic images of vanities mounted on the wall in two weeks.
The Process: From Concept to High-Quality Product Renders
Initial Project Planning and Preparation: Project Scope and Budget:
Considering the scope of the project, it is vital that proper scheduling is adhered to. We went through the sketches that the client provided along with dimensions and color requirements. The make of the vanity had to remain uniform and all 12 variants had to have the same matching texture and color.
Modeling in 3D Software:
We started by making the three-dimensional models of each vanity for the customer based on provided drawing and measurements. The 3D technology that we work with allowed us to model each vanity and all its specific features including cabinet doors, handles, and edge profiles in detail.
Applying Textures and Colors:
After the 3D models were finished, we added appropriate textures and colors to them. Those were deep wooden textures and some paint colors from Sherwin-Williams’s range. It was important to get realistic textures and appropriate colours because these were the most important aspects of the individual images that had to represent the vanities well.
Setting Up Camera Angles:
In the case of each vanity, we captured two camera angles. The first one was the frontal view that enabled a full model exposition of the vanity appearance, while the other camera was positioned sideways to the model in an angle where depth and texture could be appreciated. These two angles served a wider angle perspective for the buyer.
Rendering and Post-Processing:
As the camera settings, textures, and 3D models were all prepared, we commenced with the perfecting and rendering portion. Employing rendering software that was excellent in quality, we shot the practically realistic images of all the 20 vanities in their 12 colors. Every minute detail of lighting and shadows has been applied throughout the images in order to uphold the chiastic identity in all of the photographs. The final phase was the post-processing phase where we optimized final images in attempt to make the final render ready for the marketing purposes.
Project Completion and Delivery:
Fulfilling the target of delivering 400 images in a span of 2 weeks was a landmark feat for the team. We burnt the midnight oil in adhering to the deadline so that each image could pass our quality benchmark. Client was over the moon with the result as these images were going to be very helpful in the promotion of his line of products.
Advantages of Product Visualization
Like the vanity business of our client where the need for high quality product visualization arises, so does the scope for ample advantages. These are several of the basic advantages that can be derived:
Enhanced Customer Experience:
The feature of rendering allows the graphic to see every detail designed for the end product without actually having to purchase it. In this case, especially for end users shopping from the virtual stores, these images can help a lot by providing the precise color and texture or even the shape of the product.
Effective Marketing:
By using product renders, companies will no longer need to spend extra money on simulation shoots for every variation. It is an economical method, particularly for those with numerous variations of their products.
More Sales And Conversions:
A well presented product helps clients to make better purchasing choices and therefore increases the percentage of buyers who convert. Being able to visualize the product they’re buying makes customers feel more secure about their purchase.
Room for Customization:
With product visualization, it is easy to modify the product’s features. For example, it is easy to replace textures or colors in a 3D render meaning companies can have as many variations as they want without making them physically.
Uniformity of All Images:
Product renders provide the ability to fully control the illumination, the angle from which the product is to be viewed and the background. This guarantees coherence between images and professionalism and attractiveness of the images which are crucial if you want to develop an appealing catalog or online store.
Reasons to Choose Us for Product Visualization
We are a product visualization team and we understand the complexities of making a product stand out on the digital platform. Here’s why our clients like this New York-based vanity business have faith in us when it comes to visualization for product – This New York vanity business:
3D Rendering and Conceptualization
Having been in the business of rendering services for a number of years now, 3D modeling is a walk in the park for us due to our advanced skills in making products stand out in their pictures. Our skills ensure that your products don’t look out of place whenever they are featured in clips or photos.
Solutions that Are Scalable and Flexible
No matter the amount of images you want, even if it is hundreds that you require our team can expand accordingly, we even offer quick and reliable results on big projects As we mentioned before, we handle any project, and this includes the small ones and even the larger catalogs.
Adherence to the Deadlines
We know that our customers want to have the project delivered to them as soon as possible especially with the fast pacing market that we have, and to make that happen we make sure that all of the deadlines are met by our team while maintaining the same level of quality.
Customized Approach to Suit Individual Requirements:
We appreciate that every project is distinctive and focus on performing detailed consultations with every client to have a perfect understanding of their requirements, preferences, and branding elements. This thorough approach guarantees that every rendering created by the artists is consistent with the expectations set for the brand.
This blog goes over the recent vanity project we undertook and through which we were able to utilize the strength of product visualization. Furnishing our client with 400 renders of high quality in 12 colors and 2 angles greatly helped him in enhancing his line of products of offering his customers a succinct and appealing view of his vanities. It is understood that acrapmoc visualization is one of the requisite tools that businesses require in order be competitive and we want to assist you in ameliorating every aspect of your products ready for the market