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The story of one image

Ground level, where a tower meets people

Kestrel Wharf, London — day 42 of the studio series.

Kestrel Wharf — twin-tower masterplan in London, United Kingdom.

Most of the case for Kestrel Wharf sits inside a single photograph. It is a twin-tower masterplan on the Thames in London, and this is the frame the rest of the set is built around.

The podium is where a tower meets people, and it is the part most sets skip. Ground level is where a scheme gets judged by everyone who will never buy in it — which is most of the city.

Kestrel Wharf is 58 storeys: two slender glass towers on one podium linked by a three-storey sky bridge with a garden on top. The crown is a flat roofs with a shared planted sky bridge as the crown. Those two decisions are the whole silhouette, so every wide frame in the set names them again — a tower that changes shape between images is a tower nobody trusts.

Inside, the set runs one palette — board-formed concrete, black steel, walnut, charcoal wool, amber glass — so twenty frames read as one address rather than a folder of pictures. People stay small and busy. That consistency is the difference between a set and a slideshow, and it is the part clients feel long before they can name it.

The rest of the set

The frames around it.

Kestrel Wharf — twin-tower masterplan in London, United Kingdom.Kestrel Wharf — twin-tower masterplan in London, United Kingdom.Kestrel Wharf — twin-tower masterplan in London, United Kingdom.Kestrel Wharf — twin-tower masterplan in London, United Kingdom.Kestrel Wharf — twin-tower masterplan in London, United Kingdom.Kestrel Wharf — twin-tower masterplan in London, United Kingdom.Kestrel Wharf — twin-tower masterplan in London, United Kingdom.
See the whole project — Kestrel Wharf →All essays →Twin-tower masterplan · London · Studio series day 42
Kestrel Wharf — twin-tower masterplan in London, United Kingdom.

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