Case Study · Commercial
The
Pavilion
A boutique office building leased off-plan — visualised from the plaza to the workspace, so tenants could feel the address before it was built.
A boutique office building leased off-plan — visualised from the plaza to the workspace, so tenants could feel the address before it was built.
Leasing an address that didn't exist yet.
For the leasing campaign we built the whole building and shot it like a real one: the dusk hero, a daytime arrival, the lobby and workspace, the evening streetscape, and an aerial in context.
Tenants commit to space they can't walk yet. The building had to feel like a place you'd be proud to work — inside and out.
We anchored on the dusk hero, kept the same concrete-and-bronze architecture through daylight, the lobby, the workspace and the evening street — one coherent address.
Six images that walked a tenant from the street to their future desk — the spine of the leasing campaign.
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