A waterfront condo tower, pre-sold off-plan — from the blue-hour skyline shot down to the model homes inside.
Pre-selling a tower, floor by floor — before it broke ground.
The developer needed the full off-plan package: a blue-hour hero on the skyline, the residents' lobby, model homes with the view, the amenity deck, and the waterfront context — all reading as one tower.

Buyers were committing off a render. The tower had to feel inevitable on the skyline, and the homes inside had to feel like somewhere you'd actually want to live.

We anchored on the blue-hour skyline shot, kept the same tower across daylight and the aerial, then took the camera inside to the lobby and model homes — one continuous place.



Six images that took a buyer from the skyline to their future living room — used across the sales centre and the off-plan launch.
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