Altura, a 67-storey residential tower concept on the Miami waterfront, seen from the air at golden hour.
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Tower launch visuals

Launch the tower before it rises.

Renders, a launch film and an interactive sales presentation for high-rise residential projects, produced as one package from your plans. Send the plans and you have a fixed quote within 24 hours.

Altura, Miami · same camera, three times of day
Shown here
Altura, a studio concept for Edgewater, Miami
Height
67 storeys, 806 ft
Residences
194 homes in seven plan types
Imagery
111 frames: exteriors, amenities, interiors, views, plans
Delivered as
Renders, a launch film and one presentation link
The launch package

Three things, made as one

A tower usually buys its renders, its film and its sales tool from three suppliers, and the building looks slightly different in each. We make all three from the same model, so every image a buyer sees is the same building.

01

The renders

The stills carry the brochure, the hoarding, the press release and the website. We set every camera with you before anything is rendered.

  • The tower from the air and from the street, by day, at golden hour and at night
  • The arrival, the podium and every amenity floor
  • Residences by plan type, in each finish palette
  • The view from the low, middle and high floors
  • 2D and 3D floor plans for every plan type
Street-level arrival at the Altura tower at dusk, with a bronze podium, palms and light trails.
Arrival, dusk
The Altura pool deck at night, lit, with the city and bay beyond.
Pool deck
A living room in an Altura residence with a curved glass wall and a bay view.
Residence C
The Altura lobby in pale stone and brass, with double-height glazing.
Lobby
02

The launch film

Sixty to ninety seconds that take a buyer from the skyline to the front door to the sofa. Cut from the same frames as the stills, so the two always match.

  • A main film for the launch event and the website
  • Vertical cuts for Instagram, TikTok and paid social
  • Music, titles and a voice line or two, in your brand

Three tower films from our studio. Each is a concept: every shot is a render.

03

The interactive sales presentation

On a tower, level 12 and level 62 are different products at different prices. The presentation lets a buyer stand at each height, open each residence and change its finishes, on the sales-gallery screen and later on their own phone. Try the two controls below; they are taken from the live Altura presentation.

Pick a floor. See its view.

Crown · L67
Street
Level 38 · looking south The view south from level 38 of the Altura concept: the bay, cruise port and downtown Miami skyline.

Illustrative views from our Altura concept. On a real tower the views are built from your drone photography or survey material, and we agree how accurate they need to be before we quote.

A great room in an Altura residence with the light finish palette: pale stone, oak and cream upholstery.

One room, every palette. A buyer switches finishes in the same room, from the same camera, during the conversation.

The whole thing, live

Open Altura on your phone

Spin the tower from day to night, light up the available homes, ride the levels, open a residence with its plan and interiors, and walk the amenity floors. It runs in English, Spanish and Portuguese, with a kiosk mode for a gallery touch screen.

In the package

What you receive

Take the whole package, or only the parts you are missing. If you already have approved renders, we build the film and the presentation around them.

The Altura tower seen across the bay at night, lit from podium to crown, with the neighbouring towers beside it.

One model. One building, in every image a buyer sees.

Process

From plans to launch

01

Send the plans

Plans, elevations, the unit schedule and any material direction. You get a fixed quote in writing within 24 hours of us receiving them.

02

Cameras first

We build the tower in plain grey and show you every camera position. You sign off the views before a single finished image is rendered.

03

One production

Renders, film and presentation are produced together from the same model. You review them in two rounds and we revise.

04

Launch

You receive the stills and the film as files, and the presentation as one link for the gallery screen, the sales team's tablets and buyers' phones.

Towers from the studio

Six towers, six cities

Each of these is a full project: plans, elevations, a massing study, exteriors, interiors and a film. They are studio concepts, designed and visualised in-house, and each one opens as its own project page.

Marina Crest, a faceted supertall on the Dubai Marina waterfront at sunset.
Marina Crest
Dubai · 980 ft residential and hotel
Meridian Edgewater, a residential tower on the Miami bayfront.
Meridian Edgewater
Miami · high-rise residential
AURA Bayfront Residences, a slender glass tower on the Tampa waterfront at dawn.
AURA Bayfront
Tampa · 52 storeys
Ninefold Wharf, a mixed-use tower beside a London dock after rain.
Ninefold Wharf
London · mixed-use
Canopy One, a vertical-garden residential tower in Singapore.
Canopy One
Singapore · vertical garden
Barangaroo Reach, a harbourfront residential tower in Sydney at dusk.
Barangaroo Reach
Sydney · harbourfront

We also design and publish a new tower concept every day in the Studio Series, more than fifty so far.

See the Studio Series
Who we work with

For the people who launch towers

Developers

One supplier and one fixed price for the visuals of a launch, from the first hero image to the tool your sales team uses on the day.

Sales and marketing teams

A presentation that answers the buyer's real questions, which floor, which view, which finish, without waiting for a show unit.

Architects

Planning and competition imagery that holds your design exactly, with the camera study agreed before anything is rendered.

Branding and creative agencies

White-label production under your name. You keep the client and the creative direction, and we deliver the renders, the film and the presentation files.

Questions

Before you ask

What does a tower package cost?

It depends on three things: how many views you need, how long the film is and how many plan types the presentation covers. Send the plans and the unit schedule and you receive a fixed quote in writing within 24 hours. The price in that quote is the price you pay.

We already have renders. Can you use them?

Yes. If you have approved renders that you are allowed to reuse, we build the film and the interactive presentation around them, and only produce the views that are missing.

Is Altura a real building?

No. Altura is a studio concept that we designed for Edgewater, Miami, to show a complete launch package. The residences, prices, availability and views in it are for demonstration. For your tower, everything comes from your plans and your unit schedule.

How accurate are the views from each floor?

As accurate as the material behind them. With drone photography or a view survey taken at set heights, the presentation shows the real outlook from those levels. Without it we can show an illustrative view and label it that way. We agree which one before we quote.

What do you need from us to start?

Floor plans and elevations, a 3D model if one exists, the unit schedule or stacking plan, and whatever you have on materials, finishes and brand. If the design is still moving, tell us which parts are fixed and we start there.

Will it run in our sales gallery?

Yes. The presentation is a web link with a kiosk mode for a large touch screen. The same link works on a tablet in a meeting and on a buyer's phone afterwards. There is no app to install.

Can it carry our brand and our languages?

Yes. It is built in your project's name, logo, typefaces and colours, in the languages your buyers speak. For agencies, the whole package can be delivered white-label.

Tell us about your tower

Get a fixed quote

Answer a few questions and attach or link your plans. R. Mustafa replies within one business day, and your fixed quote follows within 24 hours of us receiving the plans.

What do you need?
What do you have?
Optional, but it lets us quote faster